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BITLY | CUSTOM URL SHORTENER, LINK MANAGEMENT & BRANDED LINKS
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Top Technologies

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Font Scripts
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Web Frameworks

92 bit.ly Last Updated: 5 months

Success 54% of passed verification steps
Warning 23% of total warnings
Errors 23% of total errors, require fast action

Desktop:

Mobile:

Performance Desktop Score 91%
Best Practices Desktop Score 92%
SEO Desktop Score 90%
Progressive Web App Desktop Score 52%
Performance Mobile Score 45%
Best Practices Mobile Score 92%
SEO Mobile Score 78%
Progressive Web App Mobile Score 54%
Page Authority Authority 85%
Domain Authority: Domain Authority: 94%
Moz Rank: 8.5/10
Bounce Rate: Rate 0%
charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 61 Characters
BITLY | CUSTOM URL SHORTENER, LINK MANAGEMENT & BRANDED LINKS
Meta Description 193 Characters
Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features like custom, branded domains.
Effective URL 17 Characters
https://bitly.com
Excerpt Page content
Bitly | Custom URL Shortener, Link Management & Branded Links Skip NavigationWhy Bitly?Bitly 101An introduction to Bitly’s featuresIntegrations & APIHow Bitly works with your tech stackEnterprise ClassBitly scales to the size you needSolutionsSocial ...
Keywords Cloud: Density
bitly18 links17 more9 brand7 features6 management6 developers6 service6 resources5 social5
Keyword Consistency Keyword density
Keyword Frequency Title Desc Domain H1 H2
bitly 18
links 17
more 9
brand 7
features 6
management 6
developers 6
service 6
resources 5
social 5
Google Preview How this page looks in Google SERP
BITLY | CUSTOM URL SHORTENER, LINK MANAGEMENT & BRANDED LINK
https://bitly.com
Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-lea
Robots.txt File Detected
Sitemap File No Found
Whois Is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system
Updated: 1970-01-01 / 51 years
Create on: 1970-01-01 / 51 years
Expires on: 1970-01-01 / 619 months 21 days
Page Size Code to Text Ratio
Document Size: ~47.17 KB
Code Size: ~35.57 KB
Text Size: ~11.6 KB Ratio: 24.59%

Social Data

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Estimated Traffic and Earnings

86,596
Unique Visits
Daily
160,202
Pages Views
Daily
$155
Income
Daily
2,424,688
Unique Visits
Monthly
4,565,757
Pages Views
Monthly
$3,875
Income
Monthly
28,057,104
Unique Visits
Annual
53,827,872
Pages Views
Annual
$40,920
Income
Annual

Technologies

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PWA - Manifest

Manifest is not valid
Your site doesnt have a valid manifest.json, read more in Web App Manifest

Desktop:

Desktop Screenshot
Keep request counts low and transfer sizes small 93 requests • 1,205 KB
To set budgets for the quantity and size of page resources, add a budget.json file
Properly size images Potential savings of 41 KB
Serve images that are appropriately-sized to save cellular data and improve load time
Serve static assets with an efficient cache policy 5 resources found
A long cache lifetime can speed up repeat visits to your page
Avoids enormous network payloads Total size was 1,205 KB
Large network payloads cost users real money and are highly correlated with long load times
Eliminate render-blocking resources Potential savings of 280 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Enable text compression Potential savings of 40 KB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
First Meaningful Paint 1.1 s
First Meaningful Paint measures when the primary content of a page is visible
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Estimated Input Latency 10 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Largest Contentful Paint element 1 element found
This is the element that was identified as the Largest Contentful Paint
Avoid chaining critical requests 12 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Includes front-end JavaScript libraries with known security vulnerabilities 4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
First CPU Idle 1.6 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).
Time to Interactive 1.8 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Total Blocking Time 80 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Initial server response time was short Root document took 40 ms
Keep the server response time for the main document short because all other requests depend on it
Links do not have descriptive text 3 links found
Descriptive link text helps search engines understand your content
Avoid large layout shifts 4 elements found
These DOM elements contribute most to the CLS of the page.
Minimize third-party usage Third-party code blocked the main thread for 40 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Speed Index 1.1 s
Speed Index shows how quickly the contents of a page are visibly populated
Cumulative Layout Shift 0.061
Cumulative Layout Shift measures the movement of visible elements within the viewport
Minimizes main-thread work 1.0 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
JavaScript execution time 0.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted
Largest Contentful Paint 1.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Remove unused JavaScript Potential savings of 258 KB
Remove unused JavaScript to reduce bytes consumed by network activity
Remove unused CSS Potential savings of 24 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Avoids an excessive DOM size 550 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Serve images in next-gen formats Potential savings of 267 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Defer offscreen images Potential savings of 134 KB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Max Potential First Input Delay 120 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
User Timing marks and measures 1 user timing
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Efficiently encode images Potential savings of 193 KB
Optimized images load faster and consume less cellular data

Mobile:

Mobile Screenshot
Minimize main-thread work 3.5 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Reduce JavaScript execution time 2.0 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Max Potential First Input Delay 390 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
User Timing marks and measures 1 user timing
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Enable text compression Potential savings of 40 KB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Keep request counts low and transfer sizes small 93 requests • 1,062 KB
To set budgets for the quantity and size of page resources, add a budget.json file
Serve static assets with an efficient cache policy 5 resources found
A long cache lifetime can speed up repeat visits to your page
Links do not have descriptive text 3 links found
Descriptive link text helps search engines understand your content
Reduce the impact of third-party code Third-party code blocked the main thread for 380 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Avoid chaining critical requests 12 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Document uses legible font sizes 100% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Tap targets are not sized appropriately 34% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements
Largest Contentful Paint 6.8 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Efficiently encode images Potential savings of 94 KB
Optimized images load faster and consume less cellular data
Speed Index 4.4 s
Speed Index shows how quickly the contents of a page are visibly populated
First CPU Idle 7.9 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle).
Largest Contentful Paint element 1 element found
This is the element that was identified as the Largest Contentful Paint
Eliminate render-blocking resources Potential savings of 1,290 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Avoids an excessive DOM size 550 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Meaningful Paint 4.6 s
First Meaningful Paint measures when the primary content of a page is visible
Avoids enormous network payloads Total size was 1,062 KB
Large network payloads cost users real money and are highly correlated with long load times
Serve images in next-gen formats Potential savings of 142 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
First Contentful Paint 3.5 s
First Contentful Paint marks the time at which the first text or image is painted
Estimated Input Latency 100 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Remove unused JavaScript Potential savings of 259 KB
Remove unused JavaScript to reduce bytes consumed by network activity
First Contentful Paint (3G) 6750 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network
Total Blocking Time 640 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Remove unused CSS Potential savings of 24 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Includes front-end JavaScript libraries with known security vulnerabilities 4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
Time to Interactive 8.5 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Initial server response time was short Root document took 50 ms
Keep the server response time for the main document short because all other requests depend on it

SEO Tips

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Alexa Rank

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Domain Availability

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Server Info

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